MY EXPONENT INTERNATIONAL COMPANY “MEICO” is a business partnership providing high quality and full distribution of superior food supplements throughout the world market. MEICO was conceptualized on April 2012 and legally started its business on August 2012 at Quezon City, Philippines. Distinguishing characteristics of the business will be the combination of management experience, multi-level marketing, sales and distribution experience, high-quality, innovative products and exceptional customer service. In particular, what really sets up apart is that we are the only full service distribution company servicing the superior ENZOGENOL products in the Philippine market. In addition, MEICO has an exclusive contract to distribute a ground breaking product that would enable us to gain immediate access to a majority of the potential customer base.
THE BUSINESS STRATEGY
Our basic marketing strategy is to work with leaders, members and customers on a one-to-one basis to ensure their needs are being met and help develop unique marketing programs for each of them. We intend to prioritize customer service and make it a key component of our marketing programs. We believe that providing our customers with what they want, when and how they want it, is the key to repeat business and positive word-of-mouth advertising. Because we want to develop close working relationships with our customers, we want to establish accounts in as personable a way as possible. It is for this reason that we will overwhelmingly emphasize in-person sales calls to build accounts. We will closely integrate all of our marketing and sales efforts to project a consistent image of our company and a consistent positioning of our products and services. We will build this image around our name “MEICO” and emphasize to customers the high-quality service that is behind this name.